Wonderland Toys Limited, a public limited company listed with two stock exchanges of the country, was set up in 1991 with a mission to contribute to the economy, trade & commerce and also foreign exchange earnings of the country. The company is engaged in the business of manufacturing 100% export oriented plastic goods for the past 24 years.

The Company is enriched by owners’ wisdom, effort and foresight supported by a team of professionals & dedicated personnel to meet the growing needs of its valued customers, to their complete satisfaction.


To become a world class source of supply of quality products and contribute to the economic development of Bangladesh by:

  • Fulfillment of customer expectations.
  • Cutting edge practices and performances in all functions with innovative ideas.


To become industry leader through continuous efforts of our motivated work force, excelling over our own previous performances. WTL’s essence in excellence is based on customer’s satisfaction and understanding of the current millennium market.


Continuous endeavor to achieve growth in sales, maintaining downward pressure on costs, expand marketing network and develop our potential human resources and above all, ensure a return to the share holders.


We believe in “Total Quality” as a continuous process of improvement in all spheres of business. We envisage to attain this through:

  • Identification of customer’s needs and our efforts to satisfy them fully.
  • Improvement of productivity, and tracking cost reduction efforts.
  • Involvement of employees at all level and providing state-of-the-art technical know how and using enhanced knowledge acquired through our Research & Development (R & D).
  • Maintenance of supreme standard of environment keeping health and safety on priority.